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ASOS vs F21 Shipping

I have decided to stop supporting F21 online due to its newly introduced shipping fees. A good friend of mine just informed me that F21 has raised its international shipping fees ridiculously high. From a flat US$35, the new cost has now became:

ASOS on the other hand is still having Free Delivery worldwide on all orders with no minimum spending required since last Nov!! They used to charge a fee of £10.50 to send any orders to Singapore. However, to reward their loyal customers, they decided to waive the delivery charges. So I will now start supporting ASOS instead !

Seriously, I wonder why F21 is driving away their loyal international customers ..... Sigh !!